To kick off the year in our digital music marketing report Sandbox, we’ve spoken to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they’d love to consign to the dustbin of history. Beats and YouTube come out with glowing reports but social media statistics and Facebook ads are among those being put in detention. Our Tools section looks at Urturn, the service formerly known as Webdoc, and how to get the most out of it for music marketing. Meanwhile, our Behind the Campaign piece focuses on Island and ie:music’s campaign for Robbie Williams’ ‘Swings Both Ways’ album, exploring why Facebook videos took priority over YouTube and how a pioneering pre-order and ticketing mechanic with Amazon was put in place.
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