Former WMG and Def Jam exec Lyor Cohen’s new company, 300, has backing from Google and an ambition to develop new artists. Now it has a related partnership with Twitter, announced during Cohen’s appearance at Midem yesterday. “We’re going to create A&R tools to find artists early, and help develop them,” said Cohen. “Certainly the modern A&R business, we all are looking for talent in various places, and certainly Twitter is a terrific place to look at talent, just like YouTube. If you wanna get signed, I think you have to engage with Twitter, and of course YouTube. And we’ll be looking and trying to develop tools that the rest of the music community can utilise.” The New York Times gave more details: no money has changed hands, but 300 will be getting full access to Twitter’s music data. “If you think of data as a product, having a customer who needs to make a decision will help us organize that data much better than if we tried to do it ourselves,” said Twitter’s music boss Bob Moczydlowsky.

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