Dance brand Ministry of Sound was early onto YouTube, striking a deal with multi-channel network Base79 back in 2009. Now the pair have renewed that partnership in a deal that goes beyond the current YouTube channel. The announcement refers to “new opportunities in video subscription and off-YouTube distribution, including continued management of the current Ministry of Sound connected-TV application”. Ministry currently runs 16 channels on YouTube, including the flagship Ministry of Sound channel, which has more than 235k subscribers and 79.9m total views. Last November, Music Ally reported on a speech by Ministry’s James Garside at the Music 4.5 conference when he praised Base79: “They take a lot of the stress out of what we need to do. We now hit 60m views a month, which is up 300%.” Garside also talked about Ministry’s plans for a video service called Live From The Club to broadcast sets from its London club, with the hopes of not having to rely on advertising.

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