IFPI Norway published its annual music sales figures yesterday, with the headline number being growth of 11% in recorded music revenues in Norway last year, to a value of NOK 603m ($98m). Streaming was the star, up 60% to NOK 394m ($64m) meaning it accounted for 65.3% of the total recorded music market. IFPI Norway noted the rise of digital as a whole: In 2008, downloads and streams accounted for 9.3% of total income, jumping to 15.1% in 2009 and 27.6% in 2010. Last year it accounted for 77.6%. Physical sales now only account for 12.4% of total revenues. Within digital itself, streaming has grabbed a 84.1% share. IFPI Norway praises local services like WiMP for helping boost the market but also adds there is still work to do to grow the market further, particularly among older consumers. “We’re working on increasing the use of streaming services through all age segments, with particular focus on the 40+,” it said in its report. “We believe that a greater age-related prevalence in the use of streaming services will contribute positively to the Norwegian repertoire.” With this in mind, it is optimistic for further growth this year.
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