If you’re a gamer, you’ll likely be familiar with the name Sid Meier – perhaps best known for his Civilization strategy games, as well as titles like Pirates! and Railroad Tycoon. Meier is the focus for the latest promotion on Humble Bundle, a site that specialises in packaging together games, then letting people pay what they want for them, splitting their payments between the game publisher, various charities and tips for Humble Bundle itself. The Humble Sid Meier Bundle launched earlier this week with five games, and more available for anyone paying over the average price. In two days, the Bundle has attracted more than 226,000 purchases worth just over $2m, even at an average price of just $8.88 for a bundle of games that would usually cost around $144. An interesting case study in how to make money from your back catalogue. There was a Humble Music Bundle in July 2012 (Bulletin, 27-Jul-12) but perhaps it’s time an enterprising label or artist gave the company a call again.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…