Hands up if you thought the UK would be the second country to get iTunes Radio? Wrong! Apple’s personal radio service has gone live in Australia across iOS devices, iTunes for desktop computers and Apple TV. Apple announced the news yesterday, revealing the same features as in the US, including more than 100 stations at launch including curated stations and genre-based streams. The company is also promising ‘First Play’ premieres from popular artists. As in the US, iTunes Radio will be ad-supported in Australia, although subscribers to Apple’s iTunes Match service – which costs AU$34.99 there – won’t have to hear the ads. Australia is an interesting choice as a second launch market for iTunes Radio: Apple has faced complaints from consumers and scrutiny from politicians there over the cost of iTunes downloads compared to the US, but Australia is also currently one of the most competitive markets for streaming music in the world, with an abundance of global and local players competing for attention.