Shazam is releasing an update for its iPhone app – with Android to follow – that could make it a stickier experience for users. Version 7.4.0 of the app promises a “sneak peek of the new Shazam experience” for the company’s “test group” of users, with everyone else getting it in due course. US tech blogs have been briefed on the changes, reporting that they’re designed to get people spending more time in Shazam after tagging music or TV shows, including streaming full tracks, reading lyrics in real-time, watching music videos and sharing to social networks. Not new features, as such, but given more prominence in the app’s new design to encourage people to use them. TheNextWeb describes this as an attempt “to develop Shazam into more of a ‘destination’ than a ‘hub’” – something already happening with the company putting more emphasis on the app’s news feed feature.

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