The announcement last week that Lyor Cohen’s new company 300 is working with Twitter on a set of A&R tools to spot breaking artists on the social network was a surprise, but an interesting one. Now Twitter’s head of music, Bob Moczydlowsky, has been talking about the partnership to Billboard. “We’re developing a data set specific to music,” he says. “There’s a ton of new information and conversations about music that we have never let of out of the building before. Some of that data have to do with timing or geography. This can valuable data for things like targeted marketing and A&R. It has the potential to help the industry figure out how to best invest in artists or how to direct their marketing campaigns.” Moczydlowsky adds that while 300 will see the data “six months before the raw data is available to everybody”, although “at that time, anybody can license the raw data directly from us”. We suspect that music analytics companies like Next Big Sound and Musicmetric will be candidates to help music companies make sense of this raw data.

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