Earlier this week, we wrote about social engagement and rewards platform FanSparks in our Sandbox digital marketing report, including its use by Island Records for a Nina Nesbitt campaign. We said it was for ‘Boy’, but actually the campaign was for Nesbitt’s ‘Stay Out’ EP. Also, in the sentence “The company stresses that each data set is exclusive to each campaign and that it does provide them to third parties”, there was a missing ‘not’ – FanSpark most certainly does NOT provide the data to third parties. Apologies for the omission: as you can see, those three letters have a big impact, so we’re happy to clarify the error.

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