We’re very interested in the stats coming out from this year’s Brit Awards, which took place on Wednesday evening in London. The Guardian noted that the show generated 4.17m tweets over the night – more than double the previous most-tweeted TV event in the UK. 2m of those tweets were votes for the Best British Video category, won by One Direction, while the other 2.17m were about the awards. That’s according to Twitter, in a post claiming that “Twitter and music go hand in hand… Worldwide, seven of the ten most-followed Twitter accounts in the world belong to musicians. One in two Twitter users follow a musician on the platform, and in the UK, three out of the five top ten retweets of 2013 were music-related.” Not quite so positive is the news that viewing figures in the UK were pretty low for the Brits: an average of 4.6m viewers tuning in on ITV, nearly 2m less than last year. Although actually, the more interesting thing this year is less about traditional TV viewers, and more about how many people tuned in globally to the livestream on YouTube – stats that aren’t yet available, although the uploaded performances have mostly generated 200k-300k views apiece so far.

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