Music videos service Vevo published its annual viewership report yesterday, revealing that its users watched 55bn music videos globally in 2013, up 33% on the 41bn in 2012. In December 2013, Vevo says it attracted 243m unique viewers worldwide, with the service averaging 165m daily video views between July and December, up 40% on the corresponding period in 2012. Nearly 17bn of Vevo’s video views came from smartphones, tablets and connected TVs in 2013, which is just over 30% of the total. Vevo has split out numbers for the US and UK. The US accounted for 12.3bn of its music video views in 2013, up 29% year-on-year. 60% of those US views happened on smartphones, tablets or connected TVs. The UK, meanwhile, accounted for 2.6bn of Vevo’s video views in 2013, up 29% year-on-year, with 51% of those views happening on smartphones, tablets and connected TVs. We interviewed the company’s SVP of international Nic Jones about the trends yesterday: click below to read his views on Vevo’s TV viewing, original content, artist complaints and why Vevo may work on more presenter-led shows.
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