We’ve seen a growing range of pre-release streaming exclusives in recent years, with streaming services, iTunes and media websites alike. Capitol Records is trying something different for Beck’s new album ‘Morning Phase’ though. It’s working with in-flight internet provider Gogo to make the album available to stream on planes for free for the next 30 days. “Accessing the new album is simple — passengers only need to launch their browser on any laptop, tablet or smartphone and they will be able to access the album from the home page,” explains the company, which claims 3.5m people a month use its services to get online while flying within the US. It’s the first deal we’ve seen of this type, although clearly it’s an extension of existing in-flight entertainment services – an area that’s been controversial in the past, such as when Sony Music sued United Airlines and its in-flight entertainment provider in 2013 claiming the necessary licensing deals weren’t in place (Bulletin, 24-Oct-13).
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…