Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook and prefer instead to use messaging apps and games. But that's only part of the story. Those tasked with marketing to them told us how they do it, what language they have to use and how the major music consumers of tomorrow should be best understood.
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