The European Commission is investigating the booming industry for ‘free-to-play’ mobile games, calling in Apple and Google for a two-day summit to discuss complaints raised throughout Europe about the model – and whether mobile users (especially children) are being misled by games that seem free, but can charge high amounts for virtual items. “Misleading consumers is clearly the wrong business model and also goes against the spirit of EU rules on consumer protection,” said EU justice commissioner Viviane Reding. “The European Commission will expect very concrete answers from the app industry to the concerns raised by citizens and national consumer organisations.” This, despite a recent report published by, ahem, the European Commission hailing the “apps economy” in Europe, noting the success of local companies including Supercell and King. That’s the same Supercell and King making oodles of money from in-app purchases in games like Clash of Clans and Candy Crush Saga.

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