Music Ally’s panel session on digital’s impact on live music at by:Larm last Friday elicited some strong views from The Orchard’s co-founder Scott Cohen on the subject of promoters. “Without wanting to slag off the promoters, the digital age has kinda shone a light on them,” he said. “I’m not so sure what their role is today… If I had a little more time to devote to it, I would cut the promoters out entirely and do a direct deal with the venues.” One reason for his ire: the difficulty of getting real-time data on ticket sales to match promotional efforts elsewhere. “What fucking century are we in?! We ran a Facebook campaign last night. I wanna know from before we ran it until after we ran it, did it have any impact?” he said. “They’ll say ‘oh, next Tuesday we’ll have the figures’… If they’re not providing the information that they have, it sets the tone for the ecosystem of no one else doing it.”

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