Japanese games firm DeNA’s launch of a digital music service called Groovy last year was quite exciting: an attempt to apply the freemium economics of the booming mobile games industry to music. A year on, things aren’t going well, though. Groovy is losing its ability to stream music or buy downloads, leaving it as essentially a player for people’s existing digital collections. “The reason for this decision is that the key performance indicators did not reach our goal,” a spokesperson tells TheNextWeb. Groovy launched last March with a catalogue of 1m songs and several major label deals, using a system of virtual credits to pay for music.
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