Music Ally Report 337 – China’s great digital leap forward

In our cover feature, Ed Peto of Outdustry gives us the inside track on digital music's development in China. Huge changes are afoot in terms of how Chinese consumers will not only access music but also what music they will want to have access to. This could not only unlock the long tail but also create whole new opportunities for international artists. Rvenue reporting remains a huge stumbling block, however the changes to how video content is licensed and priced in China could serve as a template for music's next wave of development there.

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