Music metadata and identification company Gracenote is now integrating
social analytics from Musicmetric which it will use on its Gracenote
Rhythm platform to bring better precision to how it spots new and
emerging acts.
Musicmetric aggregates social, online and sales data from a variety of
sources – including BitTorrent, Spotify, YouTube, SoundCloud Twitter
and Facebook – ranking and rating artists through rolling real time
data. Gracenote will draw on this to reach a better contextual
understanding of where and why new artists and tracks are bubbling up
online.
“Music analytics is becoming a big business and the stronger the
signal, the more valuable the insights,” said Stephen White,
Gracenote’s president, in a statement about the deal. “Musicmetric is
showing us what music fans around the world are sharing, but, more
importantly, their data is also providing the contextual information
to help us filter and make sense of it all.”
Gracenote opened its Rhythm API in January to help companies and
developers fine-tune their radio station offerings, combining metadata
and in-house editorial input across 180m tracks. Also in January,
Gracenote incorporated Next Big Sound’s real-time consumption and
trending data into its offering. Last month, Tribune completed its
$180m acquisition of Gracenote from Sony as it looked to increase its
presence in the global market through metadata and other information
services.
Gracenote Rhythm, which launched in January 2013, was designed as a
direct challenger to The Echo Nest and this latest flurry of deals and
partnerships is intended to supercharge its centrality to the Big Data
arms race for music. This space just got a whole lot more competitive.
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