We missed this the other day but it’s worth revisiting in light of ERA’s stats (above) and just head of the publication of the IFPI’s report into the 2013 global digital music market next week. Napster SVP Thorsten Schliesche, when asked where he saw the digital music market going, said that subscription streaming would always play second fiddle to CDs and downloads. “[Music streaming] will never become the primary medium,” he said. “Of course, it will be dominant, and will become more so over the next two years, but people have bought expensive equipment for their homes and will continue to buy CDs.” He suggested that streaming music services would play, instead, a discovery/try-before-you-buy role for consumers. He blamed this on a lack of consumer awareness of/poor consumer perception about the streaming proposition. When asked about competing services (as Beats and Spotify both go on aggressive acquisition sprees), he suggested that iTunes Radio could prove the greater threat in the long run.

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