Two separate studies have been released with the same conclusion: people in the US and UK are spending more time using their phones than they are watching TV. Millward Brown’s study in the US finds that Americans now spend 151 minutes a day using smartphones and 147 minutes watching TV. It cites two kinds of behaviour when people are doing both simultaneously: stacking (doing something on the phone that’s unrelated to what’s on TV) and meshing (looking for related content). In the US, only 30% of screen time is spent meshing according to the survey. As for the UK, an eMarketer study suggests that the average British adult will spend 221 minutes a day accessing “digital media” (a category that includes computers, tablets and mobile phones) compared to 195 minutes watching TV. That said, eMarketer’s figures suggest that only 109 minutes a day will be spent on mobile devices, although that’s rising fast: “The really massive change going on right now is mobility…”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…