Facebook continues to develop its advertising features for people running Pages, even as some of those brands (and bands) complain about the organic reach of their posts continuing to decline. The latest evolution in the social network’s ad platform is an expansion of its ‘Lookalike Audiences’ feature, which it says can now help Page owners target people on Facebook who are similar to those who’ve visited their websites, used their mobile apps or have Liked them on Facebook. “Perhaps you’re an app developer that’s looking to find more people to purchase car rides in your rides on demand app,” explained Facebook yesterday. “You can now create lookalike audiences based on people that have previously purchased taxi rides in your app and reach those audiences with mobile app ads.” We suspect digital music services – and perhaps labels working on behalf of bigger artists – will be taking advantage of the new features.

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