Hyped at its launch in the UK as a new form of digital music service, BSkyB’s Sky Songs shut down in 2010 as the broadcaster gave up on its ambitions to rival Spotify with a streaming-meets-downloads subscription service. Now Sky boss Jeremy Darroch says he regrets the decision. “A couple of years ago we launched a great service called Sky Songs,” he told an advertising conference in London yesterday. “I look at what Spotify are doing today, it is doing really well, and Sky Songs at the time was very, very similar to that. We got out of it too early. I kind of regret that. We could have built a good business.” Well, that or Sky could have lost a lot of money over the last three years trying to scale a streaming service: Darroch admitted that the decision to shut Sky Songs had been more about priorities: rolling out high-definition TV services to its subscribers instead.

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