The US has been implementing its Copyright Alert System for ISPs over the past year, but last month was the first when it was fully up to speed, according to US Chamber of Commerce official Rick Cotton. GigaOm reported on his comments at a New York conference: “The last year has been a ramp-up … March is the first month those [notices] are going out to full capacities,” said Cotton, who suggested that the process of sending an initial warning letter to people accused of filesharing is having an immediate impact. “There’s an enormous fall-off when people get the first notice. The vast majority of people say they stop when they receive the notice.” The scheme involves ISPs AT&T, Cablevision, Comcast, Time Warner and Verizon, with a recent report suggesting that Comcast alone had sent more than 625,000 alerts out to customers since adopting the scheme last year.

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