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A total of six startups have been shortlisted for the BBC Worldwide Labs 2014 where they will be taken into the BBC Worldwide offices in London for guidance and mentoring from industry experts. While none of the startups deal exclusively in music, there are a few that are definitely of interest to music companies and music marketers. These include Buddy Bounce (that enables celebrities to connect with fans and reward them with credits they can build up based on their activities) and Rezonence (which enables creators to monetise their content by getting users to “pay” with engagement).

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