Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting the most possible bang for your buck? Marketers themselves are divided on this issue, so we speak to those on the pro and the con side to consider what data is worth bothering with and how best to dissect it.
To access this post, you must subscribe. If you are already a subscriber, log in here.
