Analysis

The Road to Apple? A Beats Music primer from Music Ally


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This week, the Financial Times claimed that Apple was in late-stage talks to buy Beats Electronics and its Beats Music streaming service for $3.2bn, sending tongues wagging throughout the technology and music industries alike.

At Music Ally, we’ve been tracking Beats Music since the days when Beats was just a headphones brand: initially as it bought streaming service MOG, then as it revealed plans for ‘Project Daisy’, which later became Beats Music.

As context for this week’s speculation, we thought it might be helpful to draw together our coverage so far. So we’ve put together a mini-report drawing on stories written over the past three years for our daily news bulletin, which is part of our subscription service for the music industry.

It’s free to view (via the Scribd service – we’ve embedded it below) and you can also download it for offline reading, or to share with colleagues. And if it appeals, how about a two-month free trial to our subscription service?

We’re running a no-strings promotion at the moment: you get our daily bulletin and weekly reports for free, for two months, and then they’ll simply stop – no credit-card signup or hassle to make you continue. You can sign up here.

The Road to Apple? A Beats Music primer from Music Ally

Stuart Dredge

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