In our cover feature, we look at what is going on at and how it must evolve to survive. The service recently outsourced its streaming to Spotify and YouTube, two services that symbolically came in its wake. Since its acquisition by CBS in 2007, – a pioneer in streaming and big data – has suffered somewhat from organisational schizophrenia and the exit of key staff members. Insiders have also told Music Ally that a deal for it to be bought by Spotify last year fell through. Scrobbling is key to its future, so can the company double down on what it does best and regain its relevance for both consumers and the wider music business?
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