Online video network BalconyTV has grown steadily since its launch in 2006 filming bands playing on, yes, a balcony in Dublin. Its YouTube channel now has 48k subscribers and 46.3m lifetime views – although the channel is available on other sites too – and in March this year it was acquired by digital distributor The Orchard. Now it’s transferring to TV. Well, to London’s fledgling cable network London Live, anyway, where BalconyTV will air at 6pm every Monday for the next eight weeks, drawing on its back catalogue of more than 10,000 performances. “After building our online audience for eight years, It’s amazing that BalconyTV is actually going to be on TV,” said founder Stephen O’Regan. “London Live is a great and fresh platform for the BalconyTV London team to showcase its talent to a wider audience.” Well, yes and no: according to the UK’s television industry BARB ratings in April, the most popular show on London Live averaged 27,000 viewers – so YouTube surely still presents the widest audience for BalconyTV. Even so, the experience of producing a weekly TV show could set the service up for bigger deals in the future.
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