British startup LoveLive has made its name as a B2B partner for major labels, the BPI and Vevo, shooting gigs and live sessions for distribution as online videos. However, the company is building its consumer-facing business too, initially with the LoveLive TV YouTube channel, and now with a connected TV app of the same name. It launched yesterday for LG’s range of tellies, with other manufacturers to follow. Viewers can watch gigs by Katy Perry, Kendrick Lamar, Disclosure and other artists. “For us, it’s the culmination of our ambition to create the ultimate home viewing experience for live music,” CEO Richard Cohen told us. The app’s launch follows the debut of LoveLive’s L-Player, an embeddable player for its content distributed so far through The Guardian, Time Out and Q. “We booked more revenue to the end of April than we did for the whole of last year,” said Cohen, adding that LoveLive believes “we can scale this to the billion video streams a month mark”. Next up: a new funding round to fuel more expansion: “It’s about consolidating our position and making more hires in more countries. We’re looking to raise between $20m and $25m.”

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