Yesterday, we reported on the launch of a new service for small-to-medium sized businesses in Sweden called Spotify Business, providing them streaming music for SEK 349 a month. What wasn’t clear at the time, given the prominent Spotify branding on its Soundtrack Your Brand website, was that the service wasn’t actually offered by Spotify. In fact, Soundtrack Your Brand is a separate company, albeit one working closely with the streaming music service and co-founded by a former business development exec at Spotify, Andreas Liffgarden. He’s working with the co-founder of Beats Music Ola Sars on the new company, backed by investors including Northzone, Creandum, Wellington and HMP. “A lot of businesses have been asking for this over the years and we’re happy to finally give them this product,” said Liffgarden. We’re surprised that Spotify hasn’t chosen to give it to them itself, mind.

EarPods and phone

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