There are more changes afoot in Facebook’s news feed algorithm, and this time it’s the once-hyped ‘frictionless’ (i.e. automatic) sharing from apps that’s being cut back. “In general, we’ve found that people engage more with stories that are shared explicitly rather than implicitly, and often feel surprised or confused by stories that are shared implicitly or automatically,” explains Facebook’s Peter Yang in a blog post. “Over the past year, the number of implicitly shared stories in News Feed has naturally declined. This decline is correlated with how often people mark app posts as spam, which dropped by 75% over the same period. In the coming months, we will continue to prioritise explicitly shared stories from apps in News Feed and Ticker over implicitly shared stories.” The news came as Facebook separately launched a new tab for musicians’ pages on the social network: Official Events. Initially a deal with Live Nation, it will highlight Ticketmaster links for upcoming gigs. Beyoncé and Jay Z’s ‘On the Run’ tour page was first to get the new feature.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…