The BPI is one of four challenge partners in a new contest from the Technology Strategy Board’s IC tomorrow digital innovation programme which is offering up to £100,000 to help build new applications in mobile entertainment. The contest is aimed at start ups and features challenges from trade bodies representing music, books, magazines and games. IC tomorrow will award £25,000 to the best applications while the trade bodies will help to secure relevant industry trial partners for the winners. There will be a briefing event on Wednesday 18th June in London.

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