Complaints about Google and piracy results in its search engine have quietened down a bit in recent weeks – mainly because attention has shifted to its YouTube subsidiary’s battle with independent labels. Even so, piratical search results remain a key complaint for rightsholders, with Google’s perceived unwillingness to take action a big contrast to its pro-activeness when it comes to its ads appearing on piracy sites. On the latter front, there’s a new initiative coming in Italy later this week, according to TorrentFreak. It claims Google is part of a coalition of online advertisers and creative industries that aims to strip big brands’ ads from piracy sites, following similar initiatives in the UK and US. “Google is already doing a lot of efforts in this area and the company promoted a strategy so-called ‘follow the money’ which we consider part of a general strategy based on enforcement on one side, self-regulation and legal offer on the other side,” said Enzo Mazza, boss of Italian music industry group FIMI.