It’s now easier to launch a crowdfunding project on Kickstarter than ever, after the company simplified its rules and introduced a new feature called ‘Launch Now’. The rules have been “boiled down” to three basic principles: “Projects must create something to share with others. Projects must be honest and clearly presented. Projects cannot fundraise for charity, offer financial incentives, or involve prohibited items.” Meanwhile, ‘Launch Now’ uses an algorithm (as opposed to human oversight) to analyse whether a project is ready to launch. If it is, its creator can put it live immediately, although there is still an option to get feedback from one of Kickstarter’s community managers before going live. “We’re rolling out Launch Now in stages. It’s currently available to 60% of projects, and we’ll be expanding it to more projects in the weeks to come,” explained the company. “The feature uses an algorithm incorporating thousands of data points to check whether a project is ready to launch — things like the project’s description, rewards, funding goal, and whether the creator has previously launched a project.”

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