This month’s football World Cup isn’t just about Spain against the Netherlands, Germany against Portugal, and England against whoever’s practised penalties more than them. The tournament is also a battleground for streaming music services, with both Spottily and Beats Music launching World Cup campaigns yesterday. Spotify’s is a microsite called Spotify Loves Football, with a mixture of interviews, playlists from footballers and football-loving artists, and a ‘Playlists Cup’ that will pitch music from various countries into competition. FIFA is on board with an official playlist too. Meanwhile, Beats’ World Cup effort is a five-minute advertisement featuring the likes of Neymar, Robin van Persie, Bastian Schweinsteiger and musicians including Nicki Minaj. “We decided to do something that only Beats could do,” Beats’ chief marketing officer Omar Johnson told AdAge.

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