With Cannes’ famous film festival done and dusted, it’s time for the town to host the annual Cannes Lions event for the advertising industry. This year, Spotify is there courting the assembled agency and brand personnel. AdAge reports on one of the key ideas the streaming music service is promoting: ad-supported ad-free playlists. Not a contradiction, honest. “We’re giving brands the opportunity to give consumers uninterrupted sessions of Spotify,” explains Spotify’s Jeff Levick. Essentially it’s about replacing all the ads that would air within a playlist for a Spotify free user with a single video for the brand. It’s all about moments, apparently. “A moment could be that you’re waking up in the morning to music. Or a moment could be at 6:30 and you’re on your way to the gym or at the gym. These are all sponsorable moments.” Nike, Coca-Cola and McDonald’s are all testing the new model already.

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