Kanye West jetted into Cannes for its Lions advertising fest yesterday, and left an audience with his views on why Apple bought Beats Electronics. The key, he thinks, is Samsung’s partnership with Jay-Z last year. “There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture,” said West, according to AdWeek. “Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers… Apple was so profound at making great products in great design language, and yet they found themselves culturally susceptible to another brand whose products weren’t necessarily as great at that time. Samsung used culture as a way to get into the conversation. And that’s why the Apple/Beats deal makes sense. Whatever Samsung is doing culturally, Apple has the 800-pound gorilla in Beats and Jimmy and Dre.” What next for West? He’d quite like to redesign Instagram. “Now, you know, Instagram is nice. It’s nice looking. I’m not knocking it. But just in general, everyone spends all of their time looking at their screens or their phones. And just as a simple task, we could clean that up…”
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…