This week’s Sandbox digital music marketing report was published last night, including a lead feature exploring the increasingly-cluttered area of pre-release album streams. If everyone else is doing it, how can you stand out? Our Tools feature looks at how Twitter is evolving, from photos and tagging to integration with Billboard. Our Behind the Campaign case study focuses on the new Ed Sheeran album, including getting YouTubers involved and turning the iTunes album preview strategy on its head. Finally, our campaigns section looks at new work for Shakira, Throwing Snow, J-Lo and Coca-Cola.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…