US indie Sub Pop is the latest label to use the platform to launch its own music subscription service. It’s charging fans $10 a month for “new releases, singles and other exclusives” from the label, available worldwide and with downloads in a choice of 320kbps or WAV quality, with no DRM attached. New subscribers can also choose three releases from the archives, including Nirvana and Fleet Foxes. Sub Pop says it also plans to run competitions to give away exclusive items. It joins the likes of Domino Records, Hospital Records, OWSLA, Ninja Tune, Stones Throw and Mad Decent on the platform, which was originally launched in 2011 by label Ghostly International.

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