The long-awaited Spotify IPO is drawing closer, with a Quartz report claiming that the streaming music service is holding “practice earnings calls”. It suggests that Spotify held one in early May with a group of bankers and investors as a “dry run, or prelude to the sort of post-earnings conference calls public companies regularly use to address additional questions from analysts”. To which the logical response is: of course it has. If there’s any chance of an IPO this year, Spotify will have been practising delivering its quarterly results and fielding probing questions from analysts for a lot longer than the last couple of months. As Quartz notes, Facebook – a company that Spotify is familiar with at the highest executive levels – followed a similar strategy for the year before its own IPO.

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