Social music service Turntable.fm is now a historical footnote, having shut down. The post mortem is still going on, though. See investor Fred Wilson, who backed the US startup, giving his views on its demise in an interview with Business Insider. “I think we made a bunch of mistakes there, some of which I would blame on the board and some of which I would blame on the company. But in general I think we did not react to the data. The problem with that service was people churned out of it very quickly,” he says. “People would come in, fall in love with it and then six to eight weeks later, they were done with it. We knew that pretty early on, but it was hidden by the fact that the number of people who were coming on board every day was higher than the number of people who were churning out.” Wilson says that with hindsight, Turntable should have created a “passive listening experience” that was less demanding for new users. “If there was a way to just put a Turntable room on and listen to it in the background, I think we could have built an interesting business. But we didn’t move to do that. We just stuck with it too long and it fizzled out.”
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…