Ministry of Sound is getting into livestreaming in a significant way, launching a series called Live From The Club that will use five fixed cameras to stream DJ sets from its main room every Friday and Saturday. The streams will also be available to watch on-demand from the following Monday – all through Ministry’s own website, including mobile and tablet access. The company has secured a non-precedential licence from PPL and PRS for the initiative, too. “We’ve broadcast audio-only DJ sets via Ministry of Sound Radio for nearly two years, but a video stream brings to life the experience of our award-winning club,” says product manager of apps and platforms James Garside, who stresses that the use of “wide club angles and shots of the DJ” will protect the privacy of individual clubbers – an issue that arguably doesn’t get talked about enough when it comes to these kinds of livestreams. The plans were trailed by Garside last November at a Music 4.5 conference, when he said advertising wouldn’t be included: “I don’t think it would work well. Different brands have different agendas. We don’t need a sponsor, and I don’t want to relinquish any of the control we have over Live From The Club,” he said at the time.
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