One of the YouTube trends in 2014 is a greater focus on playlists, with the company encouraging its creators to make playlists of their videos, as well as making it easier for users to collect and access them. Now YouTube is adding analytics for those playlist creators. “We’re adding a number of reports to YouTube Analytics so you can see how your playlists are contributing to your channel’s performance,” explained product manager Ted Hamilton. “You’ll be able to see the total number of video views from your playlists, how many times your viewers started watching a playlist, the average time they watched, and more.” YouTube is clearly keen to turn its creators into curators, which in turn may drive longer viewing sessions on its service – whether people are watching on mobile devices, computers or TVs.

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