
Changes are ahead at Vevo, as the music video service’s SVP of product Michael Cerda revealed he’s leaving the company. “Leaving Vevo was a very difficult decision to make. I love my team, the work we’ve done, and the KPIs we’ve achieved. But every good movie (and video) has an ending, and now feels like the right time to roll the credits,” he told TechCrunch. Cerda has played an important role within Vevo as it redesigned its website and apps over the last three years, including expanding to connected TVs. Vevo published its own statement while thanking Cerda for his work: “With Vevo’s continued focus on expanding to more screens, launching in more countries and building great music products, coupled with a 45% growth in streams year on year, the time is right for us to bring on a Chief Product Officer. This new role, a first for our company, will help us expand Vevo even more broadly as we approach our five year anniversary later this year.”