Scandinavian streaming service WiMP has launched a new web player, following a well-trodden path by rivals like Spotify, Deezer and Rdio of being available in web browsers rather than just as a dedicated desktop client. In beta for now, the web player also has another feature: it can be used by people who aren’t registered users of the subscription-only service – although rather than a full ad-supported service, this feature is more about 30-second preview clips. The web player will also show the music videos that launched in WiMP’s Android app earlier this year – a catalogue that’s now 75,000-strong – and has a new user profiles feature for people to show off the collections they’ve built within WiMP. The web player will be useful promotion for WiMP as it tries to give more non-subscribers a taste of its service, particularly its curated playlists and emphasis on editorial content alongside the videos.

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