One of the welcome effects of Spotify’s acquisition of The Echo Nest is that the latter company’s Paul Lamere will be let loose on the full dataset of a major streaming service. The first results were published yesterday on his Music Machinery blog: a study of how often people use the skip button when listening to Spotify. In short: a lot. “The likelihood that a song will be skipped within the first five seconds is an astounding 24.14%,” he writes. “The likelihood that a song will be skipped within the first thirty seconds rises to 35.05%. The chance that a song is skipped before it ends is a whopping 48.6%. Yes, the odds are only slightly better than 50/50 that a song will be played all the way to the end.” What’s more, the average user skips 14.65 songs an hour – once every four minutes. Teenagers are the most skip-happy too, perhaps unsurprisingly.
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