It’s a good week for new, online charts: MTV has its Your MTV Top 20, but Live Nation has an entirely new site: Boomrat. Launched out of its Live Nation Labs division, it’s focused on dance music, drawing on more than 300 music blogs as well as SoundCloud to identify emerging tracks – with YouTube to be incorporated soon according to Billboard’s report. There’s also an emphasis on playlist creation and sharing for the site, which was originally worked on in 2012 as a university project in California, before being snapped up by Live Nation. Co-founder Andrew Silberstein says the acquisition “provided us the opportunity to incubate Boomrat inside the company while developing co-branding opportunities with their dance music partners including Insomniac, HARD and Cream”. If you want to boil it down, Boomrat is essentially an EDM Hype Machine, but housed within Live Nation. Plenty of potential there.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…