PledgeMusic doesn’t describe itself as a crowdfunding service: it prefers the term “direct-to-fan”, stressing the way campaigns on its site connect artists to fans with updates throughout their recording process, rather than simply demanding money for pre-orders and rewards. Whatever you call it, though, PledgeMusic is now ramping up on mobile with the launch of an official iPhone app. “The PledgeMusic iOS app allows you to easily keep up with projects you follow and provides you with a convenient way of listening to exclusive tracks and releases from your artists,” explains its App Store listing. “The app provides an easy way to discover and get involved with new projects.” Fans can see updates from the artists they’ve backed, find new projects that may interest them, listen to music (“online and off”) and make pledges from within the app itself. The app also has an “Artist Mode” for artists to post updates and check on their project progress. That suggests that the app may replace PledgeMusic’s previous Artist Updater iPhone app, which was focused purely on helping artists post updates from their smartphones.

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