Bop.fm is one of a clutch of startups trying to help people build and share playlists between the various streaming music services – see also Whyd and Songdrop. Now the company has some more money to pursue its ambitions: it has raised $2m in a funding round led by early-stage investor CRV. The company tells Business Insider that its users have played more than 50m songs from streaming partners Spotify, Rdio, Deezer and Beats Music, as well as YouTube and SoundCloud, since Bop.fm launched last December. It’s also unveiling a new feature called Verified Artist Pages, where the likes of Paul McCartney, Snoop Dogg and Tiesto will have their own curated playlists. Co-founder Shehzad Daredia also says Bop.fm is striking enhanced deals with the streaming services to get ‘private API access or higher rate limits’, pitching itself as a marketing funnel for their premium subscriptions. “We set out to be a win-win-win for every stakeholder,” he said. “The users win because they get a free agnostic share of music, the music services get a marketing channel, artists and labels win because we promote healthy adoption of music rather than piracy.”

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