Brands shifting more of their ad budgets away from TV and into online video


YouTube is significantly upping its efforts to persuade big brands and their agencies to shift more of their ad budgets from TV to online video – witness its recently-announced Google Preferred initiative (Bulletin, 15-Apr-14). Meanwhile, the multi-channel networks (MCNs) that built their businesses on YouTube are also striking direct deals with brands, most recently with...

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Written by: Music Ally Blog