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Brands shifting more of their ad budgets away from TV and into online video


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YouTube is significantly upping its efforts to persuade big brands and their agencies to shift more of their ad budgets from TV to online video – witness its recently-announced Google Preferred initiative (Bulletin, 15-Apr-14). Meanwhile, the multi-channel networks (MCNs) that built their businesses on YouTube are also striking direct deals with brands, most recently with...

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Written by: Music Ally Blog